The Arts Desk October 2010 – Eric Whitacre The Virtual Choirmaster
McDonald’s (the hamburger people) are rarely acknowledged for their contributions to the arts, but without them we may never have witnessed the meteoric rise of composer Eric Whitacre. When he was 14, he heard a casting call on the radio for a McDonald’s TV ad, persuaded his mother to drive him into Reno, Nevada to join the throng of hopeful teenagers, and ended up making a brief appearance in the “McDonald’s Great Year” commercial.
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